Nothing says 'centuries of Sardinian craftsmanship' like raw, unrendered icon text like 'favorite_border' and 'shopping_cart' littering your header. It looks less like an elite cutlery boutique and more like a local staging environment that your developer abandoned mid-shift.

Broken icon codes everywhere

Built on PrestaShop with the default styling left to rot, your site loads with the agonizing speed of a hand-forged blade cooling in wet sand. You even left 'Software di Ecommerce di PrestaShop™' in the footer because editing a default theme is apparently harder than forging carbon steel.

Default PrestaShop bloat

Your meta title 'Coltelli Sardi Artigianali Artistici e da Collezione | Antica Forgia' is a textbook keyword-stuffing exercise, while your meta description literally ends with a cliffhanger: 'Esiste...'. We will never know what exists, because your SEO strategy was cut short.

Truncated boilerplate meta

Under your 'Spedizione rapida' banner, you literally wrote 'Spedizione rapita in Italia e in Europa'—are you shipping these knives or holding them hostage for ransom? Also, transitioning from romantic prose about 'fuoco e silenzio' (fire and silence) to demanding a double-sided PDF of my government ID is the ultimate conversion killer.

Kidnapped shipping typo

Your business is legally registered as 'OUTATIME'—did you forge these knives in a DeLorean with Doc Brown? Combine that temporal paradox with forcing customers to upload their physical ID cards ('caricare una copia di un documento d'identità') just to buy a pocket knife, and you have designed the ultimate identity theft simulator.

Outatime and ID scans