Final Verdict
0/100
Banca Mediolanum’s site is a digital fossils record of 2010-era corporate design, featuring a bank account named after a dead selfie trend and a footer that proudly lists the legal rulings they’ve chosen to ignore.
Impression
45
The hero claim 'La Banca costruita intorno a te' feels less like a customer-centric promise and more like a warning that they're surrounding you with outdated UI. It’s the aesthetic equivalent of a cold espresso: technically functional, but remarkably bitter and stuck in the past.
Built around 2014, not you
Performance
30
Your tech stack is essentially a Google Analytics 360 and DoubleClick museum. You have so many tracking scripts and OneTrust layers that the page likely achieves sentience before it actually finishes rendering on a mobile connection.
Bloated tracking ecosystem
SEO
40
Your primary title tag is 'Banca Mediolanum: Banca Mediolanum.' In case we forgot who you were in the three milliseconds it took to read the first two words? It’s the SEO version of a person introducing themselves by screaming their own name twice.
Redundant title tags
Copywriting
25
Naming a financial product 'SelfyConto' in 2024 is like your grandfather trying to use 'skibidi' in a sentence. It’s a painful attempt to sound 'youthful' that only succeeds in making everyone over the age of 12 feel deeply uncomfortable.
The 'SelfyConto' cringe factor
Trust
50
Nothing says 'trust us with your life savings' like a dedicated homepage section titled 'Mancato adempimento a decisioni ABF/ACF.' You are literally bragging about ignoring the Banking Ombudsman’s rulings. It’s a bold marketing move to put 'We don't follow the rules' right next to the login button.
Publicly listing legal defiance