Final Verdict
0/100
A university thesis project that escaped the lab, currently masquerading as a Shopify store with a name so confusingly generic the user couldn't even spell the URL correctly.
Impression
35
This looks exactly like what it is: a 2025 Politecnico di Torino thesis project that accidentally got a credit card processed. It's got that 'I just learned what a grid system is' energy that only a student-run 'Benefit Corporation' could manifest.
Academic project aesthetic
Performance
42
Nothing says 'saving the planet' like firing 47 marketing pixels and Klaviyo tracking scripts before the user even sees a solid shampoo bar. You're trying to reduce carbon footprints while your JS payload is heavy enough to sink a literal glacier.
Shopify and Klaviyo bloat
SEO
48
Your meta title is a desperate cry for help: 'Make You Greener | Prodotti per una vita più sostenibile: Negozio plastic free e zero waste...' You've crammed so many keywords in there I'm surprised Google hasn't flagged you for environmental pollution.
Keyword-stuffed title tags
Copywriting
15
The headline 'Start small. Think green. Glow big.' is peak Instagram-infographic-wisdom. Also, your snippet 'Abbiamo iniziate a crearle noi' is a grammatical disaster that makes me think your commitment to the Italian language is as flimsy as a paper straw.
Italian content, English name
Trust
55
The 'two friends, almost sisters' narrative in your 'Chi Siamo' page is the standard 'I have no unique value proposition so here is a photo of us laughing with a plant' strategy. I don't want a sisterhood; I want a website that doesn't feel like a group assignment.
Sob-story marketing